Dexcom Live with Eric Paslay

Project Overview:
Dexcom, a leader in continuous glucose monitoring systems, proudly partnered with renowned country music artist Eric Paslay for an exclusive event to raise awareness about diabetes management. Eric, a type 1 diabetic himself, not only performed some of his top hits but also participated in an intimate Q&A session, sharing personal insights on living with diabetes and how Dexcom’s technology enhances his life. His heartfelt performance and candid sharing created a strong emotional bond with the audience, inspiring them to manage their diabetes with courage and hope.

Event Details:
The event featured a live performance by Eric Paslay, including fan favorites and tracks resonating with his journey with diabetes. Post-performance, Eric engaged in a Q&A, addressing questions about his music career, his diabetes management journey, and the role of Dexcom’s technology in his daily life.

Marketing Initiatives:
The event was captured in high-quality photographs, showcasing Eric using Dexcom products during his performance and daily activities. These images were used across various marketing channels to illustrate the seamless integration of Dexcom’s systems into the lives of active, professional individuals.

Impact:
This collaboration not only highlighted Eric Paslay’s talents and his advocacy for diabetes awareness but also reinforced Dexcom’s commitment to empowering individuals with diabetes to lead entire, uninhibited lives. The event, with its powerful message and Eric's personal story, successfully leveraged his influence to connect with audiences in a meaningful way, enhancing customer engagement and brand trust. It left a lasting impact on diabetes awareness, empowering the community with hope and determination.